The Journal.

In its Journal, the Maison explores the history of women's tailoring, life behind the scenes at Sandra Loï, notes on style and the questions surrounding bespoke creation.

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The Maison. Sandra Loï - @sandraloi.paris The Maison. Sandra Loï - @sandraloi.paris

Gaïa: the couture suit, from atelier work to silhouette

The Gaïa suit is first understood as a silhouette: deep burgundy, a cropped upper half, a double-breasted front and balloon sleeves that relate to the line below. Within this ensemble from Le Vestiaire des Immortels, the jacket concentrates much of the work on volume and ornament. Atelier photographs connect the worn silhouette with its construction details. The 130 hours of creation recorded by the Maison gain a tangible context, without reducing the suit to a number.

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The Guide. Sandra Loï - @sandraloi.paris The Guide. Sandra Loï - @sandraloi.paris

The price of bespoke: understanding what a quote includes

Comparing a bespoke suit commission with a garment in a shop means looking at what is actually being offered. Fabric matters, alongside design, fittings, details and the scope of the service. There is no automatic price hierarchy covering every category. A quote becomes useful when it is connected to a defined project and makes clear what will be included in bringing that project to life.

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The Maison. Sandra Loï - @sandraloi.paris The Maison. Sandra Loï - @sandraloi.paris

The bespoke experience: preparing for each stage

A first meeting often raises practical questions. Do you need to know exactly what garment you want, bring photographs or have a fabric in mind? A bespoke suit project can begin with an open idea and develop through a sequence of decisions. Understanding the purpose of each stage allows you to participate with confidence, without needing to know the technical language of tailoring.

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The Guide. Sandra Loï - @sandraloi.paris The Guide. Sandra Loï - @sandraloi.paris

Made-to-measure and bespoke: the method behind the words

Made-to-measure, bespoke, sur-mesure and grande mesure are sometimes used as if they were interchangeable. Yet they can point towards different methods and different degrees of individual development. When commissioning a suit, the useful questions concern its starting point, the role of fittings and the decisions genuinely open to you. Precise language should clarify the offer rather than take the place of an explanation.

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